Start With Why, How Great Leaders Inspire Action

As of my first post in the way of thinking section I want to start with the great well known motivational speaker and author Simon Sinek. I don’t know if its just coincidence, but this is also the first Ted Talk that I have on my YouTube TED playlist.

The best rhetorical question he made in my opinion is “Why do the Wright brothers were able to figure out control powered man flight, when there were better qualified and funded competitors ?“. To solve this dilemma he uses a simple concept which he calls the golden circle.

He point out that if you want to inspire others, you need to start from the inner of the circle explaining them why are you doing what you do. This means that you have to start with your purpose, your beliefs. In his own words “as humans, the way we think and the way we communicate is from the outside in, we go form the clearest thing to the fuzziest”, however, this is not how we can engage others, in fact we bore them. He says “people don’t buy what you do, they buy why you do it”. The last sentence that I want to share with you before you see the video is “The goal is not to make business with everybody that needs your product, the goal is to make business with people who believe what you believe”.

He point out that this is not his own thoughts, instead this theory is biologically correct because of the way our brain is structured. I totally recommend seeing it. It’s worth 20 minutes of your time.

Feel free to share your opinion or more incredible talks or news related to this topic. Thank you.

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